A detailed comparison of Pro Platform 12 and Ghost to help you choose the right tool for your needs.
Pro Platform 12 is a website builder platform for modern teams.
Open-source publishing platform for professional blogs and newsletters.
| Plan | Pro Platform 12 | Ghost |
|---|---|---|
| Free Tier | ✓ Free up to 3 seats | ✓ Free (self-hosted) |
| Lowest Paid | $15/user/month | $9/mo (hosted) |
| Enterprise | Annual enterprise contract | $199/mo |
| Feature | Pro Platform 12 | Ghost |
|---|---|---|
| Blog publishing | ✓ | ✓ |
| Newsletter | ✓ | ✓ |
| Content management | ✓ | — |
| Themes | ✓ | — |
| Automated workflows | ✓ | — |
| Team collaboration | ✓ | — |
| Memberships | — | ✓ |
| Payments | — | ✓ |
| SEO tools | — | ✓ |
| Custom themes | — | ✓ |
| API | — | ✓ |
| Self-hosting | — | ✓ |
| Analytics | — | ✓ |
| Custom integrations | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.2 | ⭐ 4.3 |
Choose Pro Platform 12 if: You need teams that need scalable website builder workflows. Pro Platform 12 excels with its fast implementation and strong automation features.
Choose Ghost if: You need professional publishers wanting ownership. Ghost stands out with its open source and beautiful design.
Best free option: Both Pro Platform 12 and Ghost offer free tiers. Pro Platform 12 offers "Free up to 3 seats" while Ghost offers "Free (self-hosted)".
It depends on your needs. Pro Platform 12 is better for teams that need scalable website builder workflows, while Ghost is better for professional publishers wanting ownership. Both are excellent tools rated 4.2 and 4.3 respectively.
Pro Platform 12 starts at $15/user/month while Ghost starts at $9/mo (hosted). Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Ghost's free tier before fully committing to a switch.
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