A detailed comparison of Publer and Later to help you choose the right tool for your needs.
Social media scheduling and analytics for multiple platforms.
Visual-first social media scheduler built for Instagram, with a drag-and-drop content calendar.
| Plan | Publer | Later |
|---|---|---|
| Free Tier | ✓ Free plan (3 accounts) | ✓ 5 posts/profile/mo |
| Lowest Paid | $12/mo | $25/mo |
| Enterprise | $21/mo | $80/mo |
| Feature | Publer | Later |
|---|---|---|
| Multi-Platform Scheduling | ✓ | — |
| AI Assist | ✓ | — |
| Analytics | ✓ | ✓ |
| Calendar View | ✓ | — |
| Link in Bio | ✓ | — |
| Bulk Scheduling | ✓ | — |
| Visual content calendar | — | ✓ |
| Linkin.bio | — | ✓ |
| UGC collection | — | ✓ |
| Story scheduling | — | ✓ |
| Reels scheduling | — | ✓ |
| Best time to post | — | ✓ |
| Media library | — | ✓ |
| Hashtag suggestions | — | ✓ |
| Collaboration tools | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.2 | ⭐ 4.3 |
Choose Publer if: You need small businesses managing multiple social accounts affordably. Publer excels with its affordable and wide platform support.
Choose Later if: You need instagram-focused creators and visual brands. Later stands out with its best visual planning ui and great instagram features.
Best free option: Both Publer and Later offer free tiers. Publer offers "Free plan (3 accounts)" while Later offers "5 posts/profile/mo".
It depends on your needs. Publer is better for small businesses managing multiple social accounts affordably, while Later is better for instagram-focused creators and visual brands. Both are excellent tools rated 4.2 and 4.3 respectively.
Publer starts at $12/mo while Later starts at $25/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Later's free tier before fully committing to a switch.
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