A detailed comparison of SEMrush and Moz Pro to help you choose the right tool for your needs.
Digital marketing suite combining SEO, PPC, content marketing, and competitive research in one platform.
Veteran SEO platform known for Domain Authority metric, offering keyword research, site audits, and link analysis.
| Plan | SEMrush | Moz Pro |
|---|---|---|
| Free Tier | ✓ 10 searches/day | ✓ Moz Free (limited) |
| Lowest Paid | $139.95/mo | $99/mo |
| Enterprise | $499.95/mo | $599/mo |
| Feature | SEMrush | Moz Pro |
|---|---|---|
| Keyword research | ✓ | — |
| Position tracking | ✓ | — |
| Site audit | ✓ | — |
| Backlink analytics | ✓ | — |
| PPC research | ✓ | — |
| Content analyzer | ✓ | — |
| Social media toolkit | ✓ | — |
| Local SEO | ✓ | — |
| Link building tool | ✓ | — |
| Market Explorer | ✓ | — |
| Keyword Explorer | — | ✓ |
| Rank tracking | — | ✓ |
| Site crawl | — | ✓ |
| On-page grader | — | ✓ |
| Link Explorer | — | ✓ |
| Domain Authority | — | ✓ |
| Custom reports | — | ✓ |
| SERP analysis | — | ✓ |
| Page optimization | — | ✓ |
| MozBar Chrome extension | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.6 | ⭐ 4.2 |
Choose SEMrush if: You need marketing teams needing an all-in-one seo and ppc platform. SEMrush excels with its most complete marketing toolkit and excellent ppc data.
Choose Moz Pro if: You need seo learners and professionals who value community and education. Moz Pro stands out with its industry-standard da metric and excellent educational resources.
Best free option: Both SEMrush and Moz Pro offer free tiers. SEMrush offers "10 searches/day" while Moz Pro offers "Moz Free (limited)".
It depends on your needs. SEMrush is better for marketing teams needing an all-in-one seo and ppc platform, while Moz Pro is better for seo learners and professionals who value community and education. Both are excellent tools rated 4.6 and 4.2 respectively.
SEMrush starts at $139.95/mo while Moz Pro starts at $99/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Moz Pro's free tier before fully committing to a switch.
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