Umami vs Matomo
A detailed comparison of Umami and Matomo to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Umami | Matomo |
|---|---|---|
| Free Tier | ✓ Free (self-hosted) | ✓ Free (self-hosted) |
| Lowest Paid | $9/mo (cloud) | $23/mo (cloud) |
| Enterprise | Custom pricing | Custom pricing |
⚡ Feature Comparison
| Feature | Umami | Matomo |
|---|---|---|
| Privacy-focused | ✓ | — |
| No cookies | ✓ | — |
| Self-hosting | ✓ | ✓ |
| Real-time data | ✓ | — |
| Custom events | ✓ | — |
| Multiple sites | ✓ | — |
| API | ✓ | — |
| Teams | ✓ | — |
| Lightweight script | ✓ | — |
| Dashboard | ✓ | — |
| Web analytics | — | ✓ |
| Heatmaps | — | ✓ |
| Session recording | — | ✓ |
| Funnels | — | ✓ |
| A/B testing | — | ✓ |
| Custom reports | — | ✓ |
| SEO | — | ✓ |
| GDPR compliant | — | ✓ |
| Tag manager | — | ✓ |
| Open Source | ✓ | ✓ |
| Rating | ⭐ 4.3 | ⭐ 4.1 |
Pros & Cons
Umami
Pros
- ✓ Open source
- ✓ Self-hosted
- ✓ Privacy-first
- ✓ Simple and clean
Cons
- ✗ Basic features
- ✗ Requires hosting
- ✗ Limited advanced analytics
- ✗ Small community
Matomo
Pros
- ✓ Full Google Analytics alternative
- ✓ Self-hosted option
- ✓ GDPR compliant
- ✓ Feature rich
Cons
- ✗ Complex to self-host
- ✗ Plugin costs
- ✗ Performance issues
- ✗ UI dated
🏆 The Verdict
Choose Umami if: You need developers wanting self-hosted privacy analytics. Umami excels with its open source and self-hosted.
Choose Matomo if: You need organizations wanting full-featured self-hosted analytics. Matomo stands out with its full google analytics alternative and self-hosted option.
Best free option: Both Umami and Matomo offer free tiers. Umami offers "Free (self-hosted)" while Matomo offers "Free (self-hosted)".
❓ Frequently Asked Questions
Is Umami better than Matomo?
It depends on your needs. Umami is better for developers wanting self-hosted privacy analytics, while Matomo is better for organizations wanting full-featured self-hosted analytics. Both are excellent tools rated 4.3 and 4.1 respectively.
Which is cheaper, Umami or Matomo?
Umami starts at $9/mo (cloud) while Matomo starts at $23/mo (cloud). Both offer free tiers.
Can I switch from Umami to Matomo?
Most tools offer import/export features to help you migrate. We recommend trying Matomo's free tier before fully committing to a switch.
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