2 Best Hotjar Business Alternatives in 2025
Last updated: February 2026 • 7 min read
Hotjar Business is a popular tool for businesses wanting detailed user behavior insights. While it offers a free tier (Basic plan available), its paid plans start at $39/mo. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 2 best Hotjar Business alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 2
- Free alternatives: 2 (FullStory, Google Analytics)
- Best overall: FullStory
- Best free: FullStory
Why Look for Hotjar Business Alternatives?
People commonly look for Hotjar Business alternatives for several reasons:
- Cost: While Hotjar Business has a free tier, its paid plans starting at $39/mo can add up quickly for growing teams.
- Feature gaps: Expensive at scale and can impact site performance are common complaints.
- Simplicity: Some users find Hotjar Business overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Hotjar Business | ✓ Basic plan available | $39/mo | ⭐ 4.3 | No | Businesses wanting detailed user behavior insights |
| FullStory | ✓ 1,000 sessions/month | Custom pricing | ⭐ 4.4 | No | Enterprise businesses needing comprehensive user experience analytics |
| Google Analytics | ✓ Free with full features | Free | ⭐ 4.2 | No | Any website wanting comprehensive analytics |
Detailed Reviews of Each Alternative
FullStory
Complete user experience analytics and session replay platform.
FullStory provides comprehensive user experience analytics with pixel-perfect session replay, heatmaps, and advanced search capabilities. It helps businesses understand user behavior and optimize digital experiences across web and mobile.
Pros
- ✓ Comprehensive insights
- ✓ Pixel-perfect replay
- ✓ Advanced search
- ✓ Mobile support
Cons
- ✗ Expensive
- ✗ Complex setup
- ✗ Performance impact
- ✗ Privacy concerns
Google Analytics
The most widely used web analytics platform.
Google Analytics is the world's most popular web analytics service, used by millions of websites to track and report website traffic. The latest version (GA4) uses an event-based model and machine learning to provide insights about user behavior. While powerful and free, privacy concerns have driven many to seek alternatives.
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
🏆 Our Recommendations
❓ FAQ
What is the best free alternative to Hotjar Business?
The best free alternative to Hotjar Business is FullStory, which offers 1,000 sessions/month.
Is there an open-source alternative to Hotjar Business?
There are no widely-used open-source alternatives to Hotjar Business at this time, but several affordable options exist.
What is the cheapest alternative to Hotjar Business?
The cheapest alternatives are the free options: FullStory, Google Analytics. For paid alternatives, prices start from as low as very affordable rates.
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