4 Best Plausible Analytics Alternatives in 2025
Last updated: February 2026 • 14 min read
Plausible Analytics is a popular tool for privacy-conscious website owners. With pricing starting at $9/mo, it can be expensive for many teams. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 4 best Plausible Analytics alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 4
- Free alternatives: 3 (Google Analytics, Umami, Matomo)
- Open-source options: Umami, Matomo
- Best overall: Google Analytics
- Best free: Google Analytics
Why Look for Plausible Analytics Alternatives?
People commonly look for Plausible Analytics alternatives for several reasons:
- Cost: At $9/mo, Plausible Analytics isn't cheap, especially for small teams and startups.
- Feature gaps: No free plan and limited advanced features are common complaints.
- Simplicity: Some users find Plausible Analytics overly complex for their needs and prefer simpler solutions.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Plausible Analytics | ✗ No | $9/mo | ⭐ 4.5 | ✓ Yes | Privacy-conscious website owners |
| Google Analytics | ✓ Free with full features | Free | ⭐ 4.2 | No | Any website wanting comprehensive analytics |
| Fathom Analytics | ✗ No | $14/mo | ⭐ 4.4 | No | Privacy-focused businesses wanting simple analytics |
| Umami | ✓ Free (self-hosted) | $9/mo (cloud) | ⭐ 4.3 | ✓ Yes | Developers wanting self-hosted privacy analytics |
| Matomo | ✓ Free (self-hosted) | $23/mo (cloud) | ⭐ 4.1 | ✓ Yes | Organizations wanting full-featured self-hosted analytics |
Detailed Reviews of Each Alternative
Google Analytics
The most widely used web analytics platform.
Google Analytics is the world's most popular web analytics service, used by millions of websites to track and report website traffic. The latest version (GA4) uses an event-based model and machine learning to provide insights about user behavior. While powerful and free, privacy concerns have driven many to seek alternatives.
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
Fathom Analytics
Simple, privacy-focused website analytics.
Fathom Analytics provides simple, useful website analytics while maintaining visitor privacy. It offers a single-page dashboard with essential metrics, GDPR compliance without cookies, and blazing-fast performance. Founded by indie developers, Fathom has built a loyal following.
Pros
- ✓ Privacy-focused
- ✓ Beautiful dashboard
- ✓ Fast
- ✓ Indie built
Cons
- ✗ No free plan
- ✗ Limited features
- ✗ More expensive
- ✗ No user-level data
Umami
Simple, fast, privacy-focused open-source analytics.
Umami is a simple, fast, privacy-focused alternative to Google Analytics. It's open source and can be self-hosted, providing website analytics without collecting personal data. Umami is designed to be lightweight and easy to understand.
Pros
- ✓ Open source
- ✓ Self-hosted
- ✓ Privacy-first
- ✓ Simple and clean
Cons
- ✗ Basic features
- ✗ Requires hosting
- ✗ Limited advanced analytics
- ✗ Small community
Matomo
Open-source web analytics platform with full data ownership.
Matomo (formerly Piwik) is the leading open-source web analytics platform, offering a comprehensive alternative to Google Analytics. It provides full data ownership, GDPR compliance, and can be self-hosted or used via cloud. Matomo offers features comparable to Google Analytics while keeping data under your control.
Pros
- ✓ Full Google Analytics alternative
- ✓ Self-hosted option
- ✓ GDPR compliant
- ✓ Feature rich
Cons
- ✗ Complex to self-host
- ✗ Plugin costs
- ✗ Performance issues
- ✗ UI dated
🏆 Our Recommendations
Best Overall Alternative:
Google Analytics — Any website wanting comprehensive analytics
Best Free Alternative:
Google Analytics — Free with full features
Best Open-Source Alternative:
Umami — Developers wanting self-hosted privacy analytics
❓ FAQ
What is the best free alternative to Plausible Analytics?
The best free alternative to Plausible Analytics is Google Analytics, which offers Free with full features.
Is there an open-source alternative to Plausible Analytics?
Yes! Umami, Matomo are open-source alternatives to Plausible Analytics that you can self-host for free.
What is the cheapest alternative to Plausible Analytics?
The cheapest alternatives are the free options: Google Analytics, Umami, Matomo. For paid alternatives, prices start from as low as $9/mo.
💰 Stop Overpaying for SaaS
Join smart professionals who receive our weekly roundup of the best SaaS deals, free alternatives, and money-saving tips.
Free forever. Unsubscribe anytime. No spam.