4 Best Umami Alternatives in 2025
Last updated: February 2026 • 14 min read
Umami is a popular tool for developers wanting self-hosted privacy analytics. While it offers a free tier (Free (self-hosted)), its paid plans start at $9/mo (cloud). Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 4 best Umami alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 4
- Free alternatives: 2 (Google Analytics, Matomo)
- Open-source options: Plausible Analytics, Matomo
- Best overall: Plausible Analytics
- Best free: Google Analytics
Why Look for Umami Alternatives?
People commonly look for Umami alternatives for several reasons:
- Cost: While Umami has a free tier, its paid plans starting at $9/mo (cloud) can add up quickly for growing teams.
- Feature gaps: Basic features and requires hosting are common complaints.
- Simplicity: Some users find Umami overly complex for their needs and prefer simpler solutions.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Umami | ✓ Free (self-hosted) | $9/mo (cloud) | ⭐ 4.3 | ✓ Yes | Developers wanting self-hosted privacy analytics |
| Plausible Analytics | ✗ No | $9/mo | ⭐ 4.5 | ✓ Yes | Privacy-conscious website owners |
| Fathom Analytics | ✗ No | $14/mo | ⭐ 4.4 | No | Privacy-focused businesses wanting simple analytics |
| Google Analytics | ✓ Free with full features | Free | ⭐ 4.2 | No | Any website wanting comprehensive analytics |
| Matomo | ✓ Free (self-hosted) | $23/mo (cloud) | ⭐ 4.1 | ✓ Yes | Organizations wanting full-featured self-hosted analytics |
Detailed Reviews of Each Alternative
Plausible Analytics
Simple, privacy-friendly Google Analytics alternative.
Plausible is a lightweight, privacy-friendly alternative to Google Analytics. It's fully GDPR compliant without cookies, making it possible to use without consent banners. The dashboard is simple and clean, showing key metrics without the complexity of GA4.
Pros
- ✓ Privacy-first
- ✓ No cookies needed
- ✓ Simple and clean
- ✓ GDPR compliant
Cons
- ✗ No free plan
- ✗ Limited advanced features
- ✗ No user-level data
- ✗ Fewer integrations
Fathom Analytics
Simple, privacy-focused website analytics.
Fathom Analytics provides simple, useful website analytics while maintaining visitor privacy. It offers a single-page dashboard with essential metrics, GDPR compliance without cookies, and blazing-fast performance. Founded by indie developers, Fathom has built a loyal following.
Pros
- ✓ Privacy-focused
- ✓ Beautiful dashboard
- ✓ Fast
- ✓ Indie built
Cons
- ✗ No free plan
- ✗ Limited features
- ✗ More expensive
- ✗ No user-level data
Google Analytics
The most widely used web analytics platform.
Google Analytics is the world's most popular web analytics service, used by millions of websites to track and report website traffic. The latest version (GA4) uses an event-based model and machine learning to provide insights about user behavior. While powerful and free, privacy concerns have driven many to seek alternatives.
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
Matomo
Open-source web analytics platform with full data ownership.
Matomo (formerly Piwik) is the leading open-source web analytics platform, offering a comprehensive alternative to Google Analytics. It provides full data ownership, GDPR compliance, and can be self-hosted or used via cloud. Matomo offers features comparable to Google Analytics while keeping data under your control.
Pros
- ✓ Full Google Analytics alternative
- ✓ Self-hosted option
- ✓ GDPR compliant
- ✓ Feature rich
Cons
- ✗ Complex to self-host
- ✗ Plugin costs
- ✗ Performance issues
- ✗ UI dated
🏆 Our Recommendations
Best Overall Alternative:
Plausible Analytics — Privacy-conscious website owners
Best Free Alternative:
Google Analytics — Free with full features
Best Open-Source Alternative:
Plausible Analytics — Privacy-conscious website owners
❓ FAQ
What is the best free alternative to Umami?
The best free alternative to Umami is Google Analytics, which offers Free with full features.
Is there an open-source alternative to Umami?
Yes! Plausible Analytics, Matomo are open-source alternatives to Umami that you can self-host for free.
What is the cheapest alternative to Umami?
The cheapest alternatives are the free options: Google Analytics, Matomo. For paid alternatives, prices start from as low as $9/mo.
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