4 Best Attio Alternatives in 2025
Last updated: February 2026 • 14 min read
Attio is a popular tool for modern teams wanting a data-driven crm. While it offers a free tier (Up to 3 users), its paid plans start at $29/user/mo. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 4 best Attio alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 4
- Free alternatives: 3 (HubSpot CRM, Folk, Twenty)
- Open-source options: Twenty
- Best overall: HubSpot CRM
- Best free: HubSpot CRM
Why Look for Attio Alternatives?
People commonly look for Attio alternatives for several reasons:
- Cost: While Attio has a free tier, its paid plans starting at $29/user/mo can add up quickly for growing teams.
- Feature gaps: Still new and limited integrations are common complaints.
- Simplicity: Some users find Attio overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Attio | ✓ Up to 3 users | $29/user/mo | ⭐ 4.3 | No | Modern teams wanting a data-driven CRM |
| HubSpot CRM | ✓ Free CRM with unlimited users | $20/mo (Starter) | ⭐ 4.4 | No | Growing businesses wanting free CRM with marketing tools |
| Folk | ✓ Up to 200 contacts | $20/user/mo | ⭐ 4.2 | No | Relationship-focused teams and small businesses |
| Pipedrive | ✗ No | $14/user/mo | ⭐ 4.3 | No | Sales-focused SMBs |
| Twenty | ✓ Free (self-hosted) | Free cloud beta | ⭐ 4 | ✓ Yes | Teams wanting a modern open-source CRM |
Detailed Reviews of Each Alternative
HubSpot CRM
Free CRM platform with marketing, sales, and service hubs.
HubSpot CRM is a free, powerful CRM platform that forms the foundation of HubSpot's suite of business tools. It offers contact management, deal tracking, email tracking, and basic reporting at no cost. The paid Marketing, Sales, and Service Hubs add advanced features for growing businesses.
Pros
- ✓ Generous free tier
- ✓ All-in-one platform
- ✓ Easy to use
- ✓ Great marketing tools
Cons
- ✗ Expensive at scale
- ✗ Limited free reporting
- ✗ Contacts can get pricey
- ✗ Complex pricing
Folk
Modern CRM designed for relationship-driven businesses.
Folk is a lightweight, modern CRM that focuses on relationship management rather than heavy sales processes. With a clean interface inspired by tools like Notion, Folk makes it easy to manage contacts, track interactions, and collaborate with your team on deals and relationships.
Pros
- ✓ Beautiful design
- ✓ Easy to use
- ✓ Modern interface
- ✓ Good for light CRM
Cons
- ✗ Limited features
- ✗ Small contact limit on free
- ✗ New product
- ✗ Limited reporting
Pipedrive
Sales CRM designed by salespeople, for salespeople.
Pipedrive is a sales-focused CRM known for its visual pipeline management and ease of use. Designed by salespeople for salespeople, it emphasizes activity-based selling and provides clear visibility into the sales process. It's particularly popular among small and medium-sized businesses.
Pros
- ✓ Very intuitive
- ✓ Great pipeline view
- ✓ Affordable
- ✓ Good mobile app
Cons
- ✗ Limited free plan
- ✗ Basic reporting
- ✗ Limited marketing tools
- ✗ No built-in phone
Twenty
Open-source CRM alternative to Salesforce.
Twenty is an open-source CRM that aims to provide a modern, Salesforce-like experience without the enterprise pricing. Built with a focus on developer experience and extensibility, Twenty offers contact management, pipeline tracking, and task management with a clean, modern interface.
Pros
- ✓ Open source
- ✓ Modern UI
- ✓ Self-hostable
- ✓ Free
Cons
- ✗ Early stage
- ✗ Limited features
- ✗ Small community
- ✗ Still in development
🏆 Our Recommendations
Best Overall Alternative:
HubSpot CRM — Growing businesses wanting free CRM with marketing tools
Best Free Alternative:
HubSpot CRM — Free CRM with unlimited users
Best Open-Source Alternative:
Twenty — Teams wanting a modern open-source CRM
❓ FAQ
What is the best free alternative to Attio?
The best free alternative to Attio is HubSpot CRM, which offers Free CRM with unlimited users.
Is there an open-source alternative to Attio?
Yes! Twenty is open-source alternative to Attio that you can self-host for free.
What is the cheapest alternative to Attio?
The cheapest alternatives are the free options: HubSpot CRM, Folk, Twenty. For paid alternatives, prices start from as low as $14/mo.
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