6 Best HubSpot CRM Alternatives in 2025
Last updated: February 2026 • 20 min read
HubSpot CRM is a popular tool for growing businesses wanting free crm with marketing tools. While it offers a free tier (Free CRM with unlimited users), its paid plans start at $20/mo (Starter). Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 6 best HubSpot CRM alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 6
- Free alternatives: 4 (Zoho CRM, Freshsales, Folk)
- Best overall: Salesforce
- Best free: Zoho CRM
Why Look for HubSpot CRM Alternatives?
People commonly look for HubSpot CRM alternatives for several reasons:
- Cost: While HubSpot CRM has a free tier, its paid plans starting at $20/mo (Starter) can add up quickly for growing teams.
- Feature gaps: Expensive at scale and limited free reporting are common complaints.
- Simplicity: Some users find HubSpot CRM overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| HubSpot CRM | ✓ Free CRM with unlimited users | $20/mo (Starter) | ⭐ 4.4 | No | Growing businesses wanting free CRM with marketing tools |
| Salesforce | ✗ No | $25/user/mo | ⭐ 4.2 | No | Large enterprises with complex sales processes |
| Pipedrive | ✗ No | $14/user/mo | ⭐ 4.3 | No | Sales-focused SMBs |
| Zoho CRM | ✓ Up to 3 users | $14/user/mo | ⭐ 4.1 | No | SMBs wanting value-for-money CRM |
| Freshsales | ✓ Free plan available | $9/user/mo | ⭐ 4.2 | No | Teams wanting built-in communication in their CRM |
| Folk | ✓ Up to 200 contacts | $20/user/mo | ⭐ 4.2 | No | Relationship-focused teams and small businesses |
| Attio | ✓ Up to 3 users | $29/user/mo | ⭐ 4.3 | No | Modern teams wanting a data-driven CRM |
Detailed Reviews of Each Alternative
Salesforce
The world's leading CRM platform for sales, service, and marketing.
Salesforce is the world's #1 CRM platform, trusted by over 150,000 companies worldwide. It offers comprehensive solutions for sales, customer service, marketing automation, analytics, and application development. While incredibly powerful, Salesforce is known for its complexity and high cost, making it a prime target for businesses seeking alternatives.
Pros
- ✓ Most powerful CRM
- ✓ Extensive ecosystem
- ✓ Highly customizable
- ✓ Market leader
Cons
- ✗ Very expensive
- ✗ Complex setup
- ✗ Steep learning curve
- ✗ Requires admin expertise
Pipedrive
Sales CRM designed by salespeople, for salespeople.
Pipedrive is a sales-focused CRM known for its visual pipeline management and ease of use. Designed by salespeople for salespeople, it emphasizes activity-based selling and provides clear visibility into the sales process. It's particularly popular among small and medium-sized businesses.
Pros
- ✓ Very intuitive
- ✓ Great pipeline view
- ✓ Affordable
- ✓ Good mobile app
Cons
- ✗ Limited free plan
- ✗ Basic reporting
- ✗ Limited marketing tools
- ✗ No built-in phone
Zoho CRM
Comprehensive CRM platform part of the Zoho ecosystem.
Zoho CRM is a feature-rich customer relationship management platform that's part of the larger Zoho ecosystem of 50+ business apps. It offers excellent value for money with features like AI-powered sales assistant, multichannel communication, and advanced analytics at competitive prices.
Pros
- ✓ Great value
- ✓ Zoho ecosystem
- ✓ AI features included
- ✓ Good customization
Cons
- ✗ Interface can be clunky
- ✗ Steep learning curve
- ✗ Support can be slow
- ✗ Complex setup
Freshsales
AI-powered CRM by Freshworks for high-velocity sales teams.
Freshsales (by Freshworks) is a modern CRM that uses AI to help sales teams close deals faster. It features built-in phone, email, and chat capabilities, along with AI-powered lead scoring and deal insights. Part of the Freshworks ecosystem, it integrates well with other Freshworks products.
Pros
- ✓ Built-in communication tools
- ✓ AI features
- ✓ Good free tier
- ✓ Affordable
Cons
- ✗ Limited integrations
- ✗ Less customizable
- ✗ Reporting limitations
- ✗ Smaller ecosystem
Folk
Modern CRM designed for relationship-driven businesses.
Folk is a lightweight, modern CRM that focuses on relationship management rather than heavy sales processes. With a clean interface inspired by tools like Notion, Folk makes it easy to manage contacts, track interactions, and collaborate with your team on deals and relationships.
Pros
- ✓ Beautiful design
- ✓ Easy to use
- ✓ Modern interface
- ✓ Good for light CRM
Cons
- ✗ Limited features
- ✗ Small contact limit on free
- ✗ New product
- ✗ Limited reporting
Attio
Next-generation CRM built on real-time data.
Attio is a next-generation CRM that automatically syncs with your email, calendar, and other tools to build a real-time view of your relationships. It features a flexible, database-like structure similar to Airtable, making it highly customizable for different workflows.
Pros
- ✓ Modern and flexible
- ✓ Automatic data sync
- ✓ Highly customizable
- ✓ Real-time updates
Cons
- ✗ Still new
- ✗ Limited integrations
- ✗ Can be complex
- ✗ Expensive for advanced
🏆 Our Recommendations
Best Overall Alternative:
Salesforce — Large enterprises with complex sales processes
Best Free Alternative:
Zoho CRM — Up to 3 users
❓ FAQ
What is the best free alternative to HubSpot CRM?
The best free alternative to HubSpot CRM is Zoho CRM, which offers Up to 3 users.
Is there an open-source alternative to HubSpot CRM?
There are no widely-used open-source alternatives to HubSpot CRM at this time, but several affordable options exist.
What is the cheapest alternative to HubSpot CRM?
The cheapest alternatives are the free options: Zoho CRM, Freshsales, Folk. For paid alternatives, prices start from as low as $9/mo.
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