3 Best Keap Alternatives in 2025
Last updated: February 2026 • 10 min read
Keap is a popular tool for small businesses wanting crm + marketing automation. With pricing starting at $79/mo, it can be expensive for many teams. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 3 best Keap alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 3
- Free alternatives: 1 (HubSpot CRM)
- Best overall: HubSpot CRM
- Best free: HubSpot CRM
Why Look for Keap Alternatives?
People commonly look for Keap alternatives for several reasons:
- Cost: At $79/mo, Keap isn't cheap, especially for small teams and startups.
- Feature gaps: Expensive and complex setup are common complaints.
- Simplicity: Some users find Keap overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Keap | ✗ No | $79/mo | ⭐ 4.1 | No | Small businesses wanting CRM + marketing automation |
| HubSpot CRM | ✓ Free CRM with unlimited users | $20/mo (Starter) | ⭐ 4.4 | No | Growing businesses wanting free CRM with marketing tools |
| ActiveCampaign | ✗ No | $29/mo | ⭐ 4.3 | No | Businesses needing advanced marketing automation |
| GoHighLevel | ✗ No | $97/mo | ⭐ 4.3 | No | Marketing agencies and advanced marketers |
Detailed Reviews of Each Alternative
HubSpot CRM
Free CRM platform with marketing, sales, and service hubs.
HubSpot CRM is a free, powerful CRM platform that forms the foundation of HubSpot's suite of business tools. It offers contact management, deal tracking, email tracking, and basic reporting at no cost. The paid Marketing, Sales, and Service Hubs add advanced features for growing businesses.
Pros
- ✓ Generous free tier
- ✓ All-in-one platform
- ✓ Easy to use
- ✓ Great marketing tools
Cons
- ✗ Expensive at scale
- ✗ Limited free reporting
- ✗ Contacts can get pricey
- ✗ Complex pricing
ActiveCampaign
Marketing automation platform with CRM and email marketing.
ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and sales automation in one tool. Known for its sophisticated automation builder and machine learning capabilities, it's popular among businesses that need advanced marketing workflows.
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
GoHighLevel
All-in-one marketing platform for agencies and small businesses.
GoHighLevel is a comprehensive marketing platform that combines CRM, email marketing, SMS, funnel building, website creation, and appointment booking. It's designed for marketing agencies who want to white-label a complete marketing suite for their clients.
Pros
- ✓ All-in-one platform
- ✓ White label option
- ✓ Great for agencies
- ✓ Comprehensive features
Cons
- ✗ Expensive
- ✗ Complex interface
- ✗ Learning curve
- ✗ No free plan
🏆 Our Recommendations
Best Overall Alternative:
HubSpot CRM — Growing businesses wanting free CRM with marketing tools
Best Free Alternative:
HubSpot CRM — Free CRM with unlimited users
❓ FAQ
What is the best free alternative to Keap?
The best free alternative to Keap is HubSpot CRM, which offers Free CRM with unlimited users.
Is there an open-source alternative to Keap?
There are no widely-used open-source alternatives to Keap at this time, but several affordable options exist.
What is the cheapest alternative to Keap?
The cheapest alternatives are the free options: HubSpot CRM. For paid alternatives, prices start from as low as $20/mo.
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